Make

What is Make?

Make, formerly known as Integromat, is a powerful visual platform for building, designing, and automating workflows. It allows you to connect over 1,500 apps and services to create sophisticated and highly customized automations. Unlike simpler, linear tools, Make uses a visual, drag-and-drop builder to create complex scenarios with branching logic, filters, and routers. This flexibility makes it a go-to solution for both technical and non-technical users who want to streamline business processes, sync data, and build complex automations without writing a single line of code.

Features

• Visual Workflow Builder: The platform’s core feature is its intuitive visual editor. You can connect apps and services with a drag-and-drop interface, creating powerful, multi-step scenarios that are easy to understand and manage.
• 1,500+ App Integrations: Make boasts an extensive and growing library of integrations for popular apps like Google Sheets, Salesforce, Slack, HubSpot, and many more, allowing you to connect almost any service you use.
• Advanced Logic Tools: Go beyond simple automations with built-in tools like filters, routers, and iterators. These features let you build complex, branching workflows that can handle intricate data and execute specific tasks based on various conditions.
• Data Transformation: Make can transform and manipulate data in real time, enabling you to format text, numbers, and dates to ensure compatibility between different apps.
• Scheduled and Instant Triggers: Automations can be triggered instantly by an event (e.g., a new email) or run on a schedule you define (e.g., every day at 9 AM).
• API and Webhook Support: For developers and advanced users, Make offers robust support for APIs and webhooks, allowing you to connect to custom or proprietary applications.

Ready to streamline your business and boost your productivity? Click the button below to get started with the powerful and flexible visual automation of Make.

Pros & Cons

Pros:

• Superior Flexibility: Make’s visual, node-based approach allows you to build far more complex and intricate workflows than simpler, linear automation tools.
• Cost-Effective: It often provides more operations and features for a lower price compared to competitors, making it a great value for high-volume automation.
• Powerful Logic: The inclusion of advanced logic tools like routers and filters gives you granular control over how your data flows and how your workflows execute.
• Excellent Visuals: The visual editor makes it easy to visualize and debug complex workflows, improving clarity and efficiency.

Cons

• Steeper Learning Curve: The power and flexibility of the platform can be overwhelming for absolute beginners, requiring a bit more time to learn than simpler competitors.
• Technical Jargon: The platform uses terms like “iterators,” “routers,” and “aggregators” which may not be intuitive for non-technical users.
• Occasional Performance Issues: Some users have reported occasional slowdowns when building or running extremely large and complex scenarios.

How to Use Make?

1. Create an Account: Visit the Make website and sign up for a free account.
2. Create a New Scenario: Log in to your dashboard and click “Create a new scenario” to open the visual builder.
3. Add Your First Module: Start by adding a “trigger” module, which is the event that will start your workflow (e.g., “Watch for new emails” from Gmail).
4. Connect Applications: Add subsequent modules for the apps you want to connect (e.g., “Create a row” in Google Sheets). Connect them visually to the trigger module.
5. Build Your Logic: Add logic tools like a “Router” to split the workflow into different paths based on conditions or a “Filter” to only allow certain data to pass through.
6. Test and Activate: Run your scenario to test it and ensure it works correctly. Once everything is working, activate your scenario to start running automatically.

Make.com is a groundbreaking tool in the world of workflow automation. Its visual builder and advanced logic features make it a top choice for individuals and businesses that need to create complex, customized automations. While it may have a steeper learning curve than some of its competitors, its power, flexibility, and cost-effectiveness make it an invaluable asset for anyone looking to build robust and efficient solutions. For those who want to move beyond simple, linear automations, Make is an indispensable tool.

FAQs

1. Is Make free to use? Make offers a free plan with a limited number of operations and scenarios per month. Paid plans are available for more extensive usage.

2. What is the difference between Make and Zapier? Make is known for its visual, node-based builder that allows for more complex, branching workflows. Zapier is simpler and focuses on linear, trigger-action automations. Make is generally considered more flexible and powerful for complex tasks, while Zapier is easier for beginners.

3. Does Make have an API? Yes, Make offers robust API and webhook support, allowing developers to create custom integrations and connect to proprietary applications.

4. What is a “scenario” in Make? A scenario is a complete automated workflow that you build on the platform. It can be simple or very complex, containing multiple modules, routers, and filters.

5. How are “operations” calculated? An operation is the execution of a module in your scenario. The number of operations you have in your plan is consumed as your scenarios run.

6. Can I use Make for marketing and sales automation? Yes, Make is a popular tool for marketing and sales teams. It can be used to automate lead capture, sync data between CRMs and email tools, and automate social media posting.